Serve a red too warm or a white too cold and even a great bottle falls flat. This chart shows the ideal serving temperature for each style — in °C and °F.

Cooler temperatures sharpen acidity and fizz; warmer ones lift aroma and soften tannin. The bands run cool (top) to warm (bottom).
Ranges are a guide — fuller, more tannic wines sit at the warmer end of their band, lighter and sweeter ones at the cooler end. A quick rule: chill reds 20 minutes in the fridge, and take whites out 20 minutes before serving.
Too cold and a wine's aromas shut down and its flavours mute; too warm and alcohol turns harsh and the wine feels flabby. The same bottle can taste like two different wines a few degrees apart — which is exactly why the right serving temperature is part of a good pairing.
Try the pairing toolSee the thinking behind the app, meet Sophia, and browse pairing guides on the journal.