Engineer a wine list that sells
Menu engineering usually stops at food. Gastrona brings the same discipline to your wine list — pairing data, demand signals and guest-ready tasting notes that help you place, price and sell the right bottles and glasses.
From cost lines to profit on the page
Your back-of-house stack already tracks recipe cost and margin. Gastrona adds the missing wine layer, so the bottles that pair best with your menu are the ones guests actually order.
Steer the by-the-glass program
See which wines pair across the most dishes on your menu, so the glasses you pour move faster and waste less.
Pairings that sell themselves
Every dish carries a reason to buy: a short, guest-ready note explaining why the wine works, ready for staff and printed or digital menus.
Built on real pairing data
Recommendations come from 110,000+ wines and 20,000+ scored pairings — not generic rules of thumb.
Fits your back-office stack
Use it alongside the recipe-costing and inventory tools you already run. Gastrona owns the wine and pairing layer, not your COGS.
Three steps to a sharper wine list
- 1
Map your menu
Share your dishes and current wine list. We match every pairing and score it.
- 2
Pair and rank
We surface the highest-scoring, most versatile wines and the dishes they lift.
- 3
Optimise and explain
Place and price with confidence, and give every pairing a reason guests understand.
Part of the Gastrona wine stack
Menu engineering plugs into the same wine and pairing layer that powers our software and API.
Wine menu engineering FAQ
- What is wine menu engineering?
- It is applying menu-engineering discipline — popularity, profitability and placement — to your wine list and by-the-glass program, using pairing data to decide what to list, pour and promote.
- How does Gastrona help?
- We score every wine against your dishes, surface the most versatile, profitable pairings and give each one a guest-ready reason, so your list earns its place on the page.
- Does it replace my recipe-costing software?
- No. Gastrona owns the wine and pairing layer and works alongside the recipe, inventory and COGS tools you already use.
- Which languages are supported?
- Pairings and tasting notes are available in eight languages, so multilingual venues never show mixed-language content.
- How is it priced?
- We run paid pilots scoped to your venue or group. Email us and we will put together a plan.
Engineer a wine list that pays for itself
Tell us about your menu and we will scope a pilot for your venue or group.